A New Chapter Of Innovation In Formula One

Ahead of the 2022 Formula One season, technology giant Oracle approached MVT wanting to leverage our PR knowledge and expertise to assist in a major launch regarding their sports sponsorship portfolio. Oracle was on the verge of becoming the title sponsor of Red Bull Racing and needed a robust PR plan and strategy to make for a meaningful partnership launch.

With our significant experience activating brands at the overlap between sports and technology, MVT jumped at the chance to tell the story of what was shaping up to be a monumental moment for Oracle’s involvement in Formula One.

MVT got to work building a PR launch strategy for Oracle that told the story of their expanded title partnership with Red Bull Racing as a new frontier in Formula One technology. We first dug deep into understanding Oracle technology’s critical impact on the team, educating ourselves on how Oracle tech would power the day-to-day team operations in an expanded role for the 2022 seasons. 

After doing the research to discover that the Red Bull team’s expanded use of Oracle cloud technology that would consist of analytics-based race strategy, engine development, AI-powered driver training and new fan experiences – we felt like we had the necessary key components of a story to package together a compelling media pitch.

The last step of our planning was to sharpen and finalize a robust yet selective media list of top technology and sports business publications from around the world. MVT’s strong understanding of the sports business/technology media landscape and prominent journalists within the space had us feeling prepared for a meaningful partnership launch in February right on the brink of the start of the 2022 season. 

The joint launch with Red Bull Racing saw Oracle receive extraordinary media pickup, with the announcement generating 1.8K stories and 105 million media impressions in just the first week of launch alone. The news received pickup in leading global publications including ESPN, Sports Illustrated, Reuters, The Independent and more, with the announcement generating 6x the articles and 16x media impressions compared to the team’s initial partnership announcement from the year prior.

MVT helped Oracle achieve a successful launch and exceed their earned media goals with our shrewd media understand, creative storytelling, and exceptional ability to generate meaningful PR coverage.