The BNP Paribas Open has continuously trusted MVT as their digital agency of record for 15+ years thanks to our ability to deliver innovative, reliable, and creative communication solutions to meet the demands of one of the biggest global tennis tournaments in the world.
As the largest combined ATP Masters and WTA 1000 event in the world, the BNP Paribas Open in Indian Wells, CA is a crown jewel of the tennis calendar. When an event only occupies two physical weeks on the calendar, keeping a year-round fan audience engaged and informed can be difficult, especially when the tournament attracts an international audience of fans from countries around the world.
The BNP Paribas Open came to us looking for an effective communication tool to engage its global fanbase. MVT embraced this challenge and got down to what we do best: delivering compelling content that drives revenue and value for our clients.