//Digital Strategy & Execution

The Tennis Paradise Newsletter

Email Marketing -- BNP Paribas Open
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The Opportunity

The BNP Paribas Open has continuously trusted MVT as their digital agency of record for 15+ years thanks to our ability to deliver innovative, reliable, and creative communication solutions to meet the demands of one of the biggest global tennis tournaments in the world.

As the largest combined ATP Masters and WTA 1000 event in the world, the BNP Paribas Open in Indian Wells, CA is a crown jewel of the tennis calendar. When an event only occupies two physical weeks on the calendar, keeping a year-round fan audience engaged and informed can be difficult, especially when the tournament attracts an international audience of fans from countries around the world.

The BNP Paribas Open came to us looking for an effective communication tool to engage its global fanbase. MVT embraced this challenge and got down to what we do best: delivering compelling content that drives revenue and value for our clients.

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The Solution

MVT built and delivered a year-round newsletter service for the BNP Paribas Open that to this day serves as an incredibly effective communication tool for both in-tournament and offseason tournament communications. With all newsletter content written and sourced by our agency, the email marketing platform has grown into a dynamic way for the tournament to stay current during the off-season months. Email communication includes key tournament updates, exclusive ticket sales/offers, and original tennis news recaps and features written by the MVT team.

During the tournament, the newsletter morphs into a key component of the BNP Paribas Open’s digital communication strategy, with daily newsletters sent out to fans from around the world recapping the action from Indian Wells.

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The Results

In the months leading up to and during the 2023 BNP Paribas Open, newsletters generated significant ticket sales revenue for the event directly coming through the email database. MVT’s newsletter vision of pairing relevant off-season communication with in-tournament daily recaps has allowed the BNP Paribas Open to champion email marketing as one of their most effective ways of driving revenue and generating year-round interest in the tournament.

The newsletter has grown to reach an audience of nearly 250,000 subscribers as of Fall 2023, with an average email open and click rate exceeding industry newsletter averages.

Ready to start your next project?

MVT is a boutique marketing communications agency in Chicago that specializes in sports and lifestyle brands. We offer a range of services including brand strategy, public relations, internal communications and content marketing.
(847) 306-3096
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