Cisco’s existing relationship with Jimmy Kimmel Live! presented an interesting opportunity, as their technology already powered the Wall of America. We identified this as a natural fit for the NBA Draft and leveraged the relationship to introduce the No. 1 and No. 2 overall picks to America.
With Guillermo onsite in Brooklyn, Jimmy Kimmel interviewed Markelle Fultz and Lonzo Ball from Los Angeles. Jimmy was able to introduce the newest NBA stars to the entire country using Cisco technologies, specifically Cisco TelePresence and the Cisco Wall of America.