Enter MVT. With deep knowledge of the tennis media landscape, existing relationships with key industry players, and a home base in Chicago, our team was uniquely positioned to rise to the challenge. Leveraging operational resources and key partners, the team constructed a branded tennis court at one of Chicago’s most iconic landmarks. More than 20 members of the media, 50+ invited guests and thousands of fans attended the public-facing launch event at The Bean.
The festivities were followed by a high-profile press conference at the historic Chicago Athletic Association Hotel, where members of the media assembled for a presentation and Q&A with Laver Cup principles and participants.
Throughout the day, MVT successfully managed executions across the Laver Cup social and digital channels, as well as content capture through photography and video partners to create promotional assets that could be leveraged ahead of the event in September.