In its first year, the Bank of the West Radio was a resounding success – it was a win/win proposition for the tournament, for fans and for the sponsor. Our team worked hand-in-hand with the BNP Paribas Open to take a strong idea and concept, pitch it to an interested party, and execute it successfully. We managed every aspect of the program – from distribution of radios to programming daily content to hiring on-air talent, working closely with the team at Bank of the West to ensure their objectives were met and they felt secure in their investment.
Bank of the West Radio created a new revenue stream for the tournament, while creating a value-add for fans that was incredibly well-received – as evidenced by the lines at the Bank of the West Booth before each distribution. The program also hit on the objectives of the sponsor to get the Bank of the West brand in front of tournament patrons, and drive traffic to the booth. At the end of the day, the sponsor was thrilled with the results, and the adoption by fans proved that it was a valuable addition to their tournament experience as well. As evidence of the program’s ongoing success and exponential growth, Bank of the West more than doubled their investment from 2018 to 2019 — increasing the amount of radios from 20,000 to 50,000 over the course of the event — while the tournament invested in a second on-air talent to up-level the quality of the broadcast product delivered to fans.