The proof is in the pudding; through MVT’s aggressive pitching to local media and strategic paid social media efforts, the first pedal-powered water vehicle in Illinois was successfully launched on the Chicago River May 17, 2018.
MVT was able to secure placements in respected Chicago-based media publications such as Crain’s Chicago and the Chicago Tribune, as well as land hits on local TV stations including WCIU-TV and ABC 7. The coverage in the Chicagoland area catapulted efforts on getting the word out about the Chicago Riverwalk’s newest social activity. Social media played a large role in the launch of the Cycleboat, with targeted posts yielding over 200 direct bookings and a six-figure revenue stream for the company in just the first two months.
Beyond the hard numbers, MVT helped position Cycleboats for future success – so much so, that in the Fall of 2018, the company decided to invest in and purchase a second Cycleboat to add to its already impressive inventory of aquatic vessels.