To support the launch of the book, we landed reviews in outlets such as People, Reader’s Digest and The New York Times, in addition to features in Men’s Journal and Men’s Health. On the broadcast side, we secured live appearances on The Tonight Show with Jay Leno, Good Morning America and ESPN Pardon The Interruption, as well as a red-carpet appearance at the ESPY Awards. Breaking Back eventually reached the New York Times bestseller list, the ultimate accomplishment for a published work.
We supported the launch of James Blake’s FILA clothing line, Thomas Reynolds, with a major feature on the Colbert Report and an appearance on Good Morning America, as well as numerous stories in tennis publications. His charity event, Serving for a Cure, was promoted in New York City and our team drove awareness and coverage for cancer research efforts with numerous outlets, such as ESPN.com.
Our work with athletes like James Blake demonstrates that we can drive significant coverage in the highest tier of publications in the country. We are able to develop and coordinate a strategy that can drive awareness and engagement in a meaningful way.