Our team came up with a creative way to meet the challenge while meeting Cisco’s objectives. We hosted a competition among global Cisco employees for the honor of carrying the Olympic Torch. Winners were selected based on how well they personally embodied both the Olympic motto, Higher Faster, Stronger and Cisco’s corporate employee manifesto, Our People Deal, in their daily lives.
The scope of the project evolved over time though the original task was to manage the contest through selection of the eight Olympic Torch Bearers. When we saw how successful the contest was and the depth of amazing employees stories that came in as a result, we knew we had to develop a more robust storytelling campaign to showcase the tremendous employees who make Cisco such a remarkable company.